Creating and Validating Value Hypotheses
From Current Challenges to Solutions
Discover how Value Discovery solves the challenges you face on your journey to turn ideas into value.
Current Challenges
Difficulty Structuring Ideas
Challenging to transform ideas into concrete forms and align team understanding.
Time-Consuming Hypothesis Validation
Spending too much time designing validation questions and selecting analysis methods.
Difficulty Articulating Value
Unable to clearly articulate the value your product provides, making it hard to set development direction.
Value Discovery Solutions
AI-Powered Auto-Structuring
AI instantly structures your ideas and compiles them into value hypotheses.
Automated Validation Process
Automatically suggests what and how to validate, accelerating the validation cycle.
Value Clarification and Sharing
Clearly articulates value and aligns team understanding.
Use Cases
Versatile Applications for Various Scenarios
Value Discovery can be utilized across various business phases, from new business development to product improvement and marketing strategy.
New Business Development
Challenge
You have ideas for new business but lack confidence in their value. Uncertain how to validate them.
Solution
AI structures value hypotheses and suggests validation methods with minimal resources, significantly reducing failure costs.
What you can do
Turn a hunch into a testable hypothesis.
From first input to your next move — AI walks with you through every phase.
It fills the gap between idea and hypothesis with information and structure — which makes taking the next action so much easier.
Just a few simple steps
How to use Value Discovery
Progress from ideas to articulated value hypotheses through simple steps. AI supports each step, streamlining the entire process.
Input Your Idea
Simply enter your idea or product concept, and AI will organize it into an optimal value hypothesis format.
My flashes of inspiration now turn into concrete business ideas almost instantly — and the speed still amazes me.
Track Record
Trusted Across Universities, Municipalities, and Enterprises
From universities and municipalities to major enterprises, Value Discovery has supported value-hypothesis work across a wide range of real-world settings.
Registered users
AI-generated ideas
*Internal figures as of July 2026
Press & Speaking
Universities & Municipalities
Jissen Women's University
Lecture for 16 participants — recommended by Prof. Hajime Shimoyama
Meiji University Business School
Lecture for 20 participants
Susaki City, Kochi Prefecture
Municipal partnership
Okayama City & Okayama University
Municipal & university partnership
Enterprise Adoption & Training
Major Electronic Components Manufacturer
Over ¥1T consolidated revenue — adopted by the New Business Planning Division
R&D Subsidiary of a Major Automotive Manufacturer
Adopted for R&D initiatives
Money Forward, Inc.
2-day corporate training program (2024)
Customer's Voice
Feedback from Real Users
Discover how Value Discovery helps businesses and projects through actual user testimonials.
Pricing Plans
Flexible Plans for Your Needs
We offer plans tailored to various scales and needs, from individual use to large organizations.
Starter
Perfect for individuals and trial use
- Advanced Value Canvas generation: Up to 3 times
- AI Chatbot
- Team sharing features
- Hypothesis deep-dive: Limited
- Budget model generation: Unlimited
Plus
Ideal for team collaboration
- Advanced Value Canvas generation: Unlimited
- Hypothesis deep-dive: Full access
- Lean Canvas generation
- Idea divergence support
Enterprise
For large-scale organizational deployment
- All Plus plan features
- SSO support
- IP address restrictions
- Audit logs
- Custom security features
- Dedicated support representative
- Free onboarding training
All plans come with a 14-day money-back guarantee.
For inquiries, please contact support@pmdao.org.
FAQ
Answers before you ask
What can I do for free?
You can generate the advanced Value Canvas up to 3 times and use the AI chat and team sharing, with unlimited generation on the budget model. And you can try one generation right now — no sign-up required.
Do I need to sign up or enter a card?
No. You can try one generation straight from the hero input with no account and no card. The free plan never asks for a card and stays free forever.
How reliable are the AI-generated hypotheses?
Every generated field is editable and you can deepen it through dialogue with the AI. It gives you a structured “who / what value / how” hypothesis to validate — a starting point that makes your next validation question clear, not an answer to take at face value.
How is my idea and data handled?
Your input is saved to your account, and you can edit or delete it anytime. See our Privacy Policy for details on how data is handled.
Who is it for?
It's a strong fit for people working on new business development, product management, or marketing — and it's also used by first-time PMs and people shaping their very first idea into a business.
Does it work in languages other than Japanese?
Yes. The interface is available in Japanese and English — switch anytime from the toggle in the top-right.
Can I use it with my team? Is sharing supported?
Yes. Team sharing is available from the free plan — share your value hypotheses via a link. The Enterprise plan adds SSO and audit logs.
What's different in Plus, and can I cancel?
Plus ($9/mo) unlocks unlimited Value Canvas, the full hypothesis deep-dive, Lean Canvas, and idea divergence. It comes with a 14-day free trial, every plan has a 14-day money-back guarantee, and you can cancel anytime.
Get started
Unlock the full
potential of your ideas.
A few minutes from now, you could be holding your first value hypothesis. Start with one idea — free.