Creating and Validating Value Hypotheses
From Current Challenges to Solutions
Discover how Value Discovery solves the challenges you face on your journey to turn ideas into value.
Current Challenges
Difficulty Structuring Ideas
Challenging to transform ideas into concrete forms and align team understanding.
Time-Consuming Hypothesis Validation
Spending too much time designing validation questions and selecting analysis methods.
Difficulty Articulating Value
Unable to clearly articulate the value your product provides, making it hard to set development direction.
Value Discovery Solutions
AI-Powered Auto-Structuring
AI instantly structures your ideas and compiles them into value hypotheses.
Automated Validation Process
Automatically suggests what and how to validate, accelerating the validation cycle.
Value Clarification and Sharing
Clearly articulates value and aligns team understanding.
Use Cases
Versatile Applications for Various Scenarios
Value Discovery can be utilized across various business phases, from new business development to product improvement and marketing strategy.

New Business Development
Challenge
You have ideas for new business but lack confidence in their value. Uncertain how to validate them.
Solution
AI structures value hypotheses and suggests validation methods with minimal resources, significantly reducing failure costs.
What you can do
Turn a hunch into a testable hypothesis.
From first input to your next move — AI walks with you through every phase.
Just a few simple steps
How to use Value Discovery
Progress from ideas to articulated value hypotheses through simple steps. AI supports each step, streamlining the entire process.
Input Your Idea
Simply enter your idea or product concept, and AI will organize it into an optimal value hypothesis format.
Track Record
Trusted Across Universities, Municipalities, and Enterprises
From universities and municipalities to major enterprises, Value Discovery has supported value-hypothesis work across a wide range of real-world settings.
Registered users
AI-generated ideas
*Internal figures as of July 2026
Press & Speaking
Universities & Municipalities
Jissen Women's University
Lecture for 16 participants — recommended by Prof. Hajime Shimoyama
Meiji University Business School
Lecture for 20 participants
Susaki City, Kochi Prefecture
Municipal partnership
Okayama City & Okayama University
Municipal & university partnership
Enterprise Adoption & Training
Major Electronic Components Manufacturer
Over ¥1T consolidated revenue — adopted by the New Business Planning Division
R&D Subsidiary of a Major Automotive Manufacturer
Adopted for R&D initiatives
Money Forward, Inc.
2-day corporate training program (2024)
Customer's Voice
Feedback from Real Users
Discover how Value Discovery helps businesses and projects through actual user testimonials.
Pricing Plans
Flexible Plans for Your Needs
We offer plans tailored to various scales and needs, from individual use to large organizations.
Starter
Perfect for individuals and trial use
- Advanced Value Canvas generation: Up to 3 times
- AI Chatbot
- Team sharing features
- Hypothesis deep-dive: Limited
- Budget model generation: Unlimited
Plus
Ideal for team collaboration
- Advanced Value Canvas generation: Unlimited
- Hypothesis deep-dive: Full access
- Lean Canvas generation
- Idea divergence support
Enterprise
For large-scale organizational deployment
- All Plus plan features
- SSO support
- IP address restrictions
- Audit logs
- Custom security features
- Dedicated support representative
- Free onboarding training
All plans come with a 14-day money-back guarantee.
For inquiries, please contact support@pmdao.org.
Get started
Unlock the full
potential of your ideas.
Turn your ideas into validated value hypotheses with Value Discovery. Start free — free forever.