Starter
Free
Perfect for individuals and trial use
- Advanced Value Canvas generation: Up to 3 times
- AI Chatbot
- Team sharing features
- Hypothesis deep-dive: Limited
- Budget model generation: Unlimited
The Value Canvas at the heart of value definition.
Understand the person, situation, and outcome behind an idea. Refine six connected perspectives in your own words.
Click the text in a canvas field and make it your own.
Value Discovery
Sample idea
A family meal planner
Value Steps
Value Definition · Value Canvas
Overview
What fundamental goal or task are potential users trying to achieve?
On busy weekday evenings, spend less energy deciding what to cook and enjoy a relaxed dinner with the family.
👥 Job Performer
Who is struggling with getting the job done?
Working parents who take responsibility for preparing the family’s evening meals.
🎯 Desired Outcome
What is the desired result or benefit after completing the job?
Start cooking as soon as they get home, use up ingredients, and have more time with the family.
🏔️ Situation
When and where is the job being performed?
Choosing dinner while shopping after work, trying to remember what is in the fridge and what everyone likes.
🧱 Obstacles
What challenges are encountered while performing the job?
Little time to plan meals leads to duplicate purchases and repetitive dinners.
🪜 Workarounds
How are the alternatives currently being overcome?
Search recipe websites, prepare meals on weekends, or buy ready-made food after a tiring day.
Click a field to edit. Changes stay in this sample only.
Try your own idea →Explore the idea from another perspective.
Move between a persona, an interview, and a report to find better questions to ask real customers.
Switch between Info, Chat, and Report to explore the sample.
Value Discovery
Sample idea
A family meal planner
Value Steps
Misaki Tanaka
35 · Working parent · Two children
Job to be done
Prepare weekday dinners without spending time deciding.
Current approach
Buy groceries on weekends and save recipes on a phone.
Concerns
Recipe searches take too long. Wants to use ingredients already at home.
Ken Sato
42 · Works from home · Shares cooking
Job to be done
Prepare between work tasks so dinner feels less rushed.
Current approach
Check ingredients at lunchtime and ask the family what to cook.
Yui Suzuki
28 · Lives alone · Building a cooking habit
Job to be done
Keep cooking regularly without wasting small quantities of ingredients.
Current approach
Buy ingredients that freeze well and prepare meals for weekdays.
Click a field to edit. Changes stay in this sample only.
Try your own idea →From an idea to your next step.
- 01
Describe your idea
Start with a problem or a thought. It does not need to be fully formed.
- 02
Shape the value hypothesis
Read and edit your AI-generated canvas, then explore research and frameworks.
- 03
Decide what to validate next
Find questions for potential users and assumptions to test in the real world.
Track Record
Trusted Across Universities, Municipalities, and Enterprises
From universities and municipalities to major enterprises, Value Discovery has supported value-hypothesis work across a wide range of real-world settings.
Registered users
AI-generated ideas
*Internal figures as of July 2026
Press & Speaking
Universities & Municipalities
Jissen Women's University
Lecture for 16 participants — recommended by Prof. Hajime Shimoyama
Meiji University Business School
Lecture for 20 participants
Susaki City, Kochi Prefecture
Municipal partnership
Okayama City & Okayama University
Municipal & university partnership
Enterprise Adoption & Training
Major Electronic Components Manufacturer
Over ¥1T consolidated revenue — adopted by the New Business Planning Division
R&D Subsidiary of a Major Automotive Manufacturer
Adopted for R&D initiatives
Money Forward, Inc.
2-day corporate training program (2024)
Customer's Voice
Feedback from Real Users
Discover how Value Discovery helps businesses and projects through actual user testimonials.
Pricing
Plus
$9.00/month
Ideal for team collaboration
- Advanced Value Canvas generation: Unlimited
- Hypothesis deep-dive: Full access
- Lean Canvas generation
- Idea divergence support
Enterprise
Custom
For large-scale organizational deployment
- All Plus plan features
- IP address restrictions
- Audit logs
- Custom security features
- Dedicated support representative
- Free onboarding training
All plans come with a 14-day money-back guarantee.
Questions? support@pmdao.org
FAQ
Answers before you ask
What can I do for free?
You can generate the advanced Value Canvas up to 3 times and use the AI chat and team sharing, with unlimited generation on the budget model. And you can try one generation right now — no sign-up required.
Do I need to sign up or enter a card?
No. You can try one generation straight from the hero input with no account and no card. The free plan never asks for a card and stays free forever.
How reliable are the AI-generated hypotheses?
Every generated field is editable and you can deepen it through dialogue with the AI. It gives you a structured “who / what value / how” hypothesis to validate — a starting point that makes your next validation question clear, not an answer to take at face value.
How is my idea and data handled?
Your input is saved to your account, and you can edit or delete it anytime. See our Privacy Policy for details on how data is handled.
Who is it for?
It's a strong fit for people working on new business development, product management, or marketing — and it's also used by first-time PMs and people shaping their very first idea into a business.
Does it work in languages other than Japanese?
Yes. The interface is available in Japanese and English — switch anytime from the toggle in the top-right.
Can I use it with my team? Is sharing supported?
Yes. Team sharing is available from the free plan — share your value hypotheses via a link.
What's different in Plus, and can I cancel?
Plus ($9/mo) unlocks unlimited Value Canvas, the full hypothesis deep-dive, Lean Canvas, and idea divergence. It comes with a 14-day free trial, every plan has a 14-day money-back guarantee, and you can cancel anytime.