See it in action
Value hypotheses, in just minutes.
From idea input to hypothesis generation to sharing with your team — watch the whole flow, start to finish.
Creating and Validating Value Hypotheses
From Current Challenges to Solutions
Discover how Value Discovery solves the challenges you face on your journey to turn ideas into value.
Current Challenges
Difficulty Structuring Ideas
Challenging to transform ideas into concrete forms and align team understanding.
Time-Consuming Hypothesis Validation
Spending too much time designing validation questions and selecting analysis methods.
Difficulty Articulating Value
Unable to clearly articulate the value your product provides, making it hard to set development direction.
Value Discovery Solutions
AI-Powered Auto-Structuring
AI instantly structures your ideas and compiles them into value hypotheses.
Automated Validation Process
Automatically suggests what and how to validate, accelerating the validation cycle.
Value Clarification and Sharing
Clearly articulates value and aligns team understanding.
Use Cases
Versatile Applications for Various Scenarios
Value Discovery can be utilized across various business phases, from new business development to product improvement and marketing strategy.
New Business Development
Challenge
You have ideas for new business but lack confidence in their value. Uncertain how to validate them.
Solution
AI structures value hypotheses and suggests validation methods with minimal resources, significantly reducing failure costs.
Product Improvement
Challenge
Want to find improvements for existing products but unsure which features truly provide value to users.
Solution
Analyzes existing features from a user value perspective and identifies the most effective improvement points. Makes prioritization easier.
Marketing Strategy
Challenge
Marketing messages to convey value to target customers are unclear. Unsure what to emphasize.
Solution
Clarifies who to target, what value to provide, and how to deliver it, helping create persuasive marketing messages.
What you can do
Turn a hunch into a testable hypothesis.
From first input to your next move — AI walks with you through every phase.
Just a few simple steps
How to use Value Discovery
Progress from ideas to articulated value hypotheses through simple steps. AI supports each step, streamlining the entire process.
Input Your Idea
Simply enter your idea or product concept, and AI will organize it into an optimal value hypothesis format.
Idea Evaluation
AI analyzes your idea from multiple perspectives, filling gaps in persona and challenges, and provides evaluation advice and suggestions.
Value Hypothesis Generation
AI structures your idea by clarifying "who", "what value", and "how", converting it into a clear value hypothesis.
Deep Dive into Hypothesis Details
Generates details on persona, context, and barriers based on Jobs Theory, further developing the value hypothesis.
Next Action Suggestions
Integrates with preferred chat AIs like ChatGPT, Gemini, or Claude to auto-generate project evaluations, proposals, and interview scenarios.
Deep Dive with Various Frameworks
Utilizes diverse frameworks like Design Thinking and Lean Canvas to diverge ideas from 10 perspectives and visualize business models.
Track Record
Trusted Across Universities, Municipalities, and Enterprises
From universities and municipalities to major enterprises, Value Discovery has supported value-hypothesis work across a wide range of real-world settings.
Registered users
AI-generated ideas
*Internal figures as of July 2026
Press & Speaking
Universities & Municipalities
Jissen Women's University
Lecture for 16 participants — recommended by Prof. Hajime Shimoyama
Meiji University Business School
Lecture for 20 participants
Susaki City, Kochi Prefecture
Municipal partnership
Okayama City & Okayama University
Municipal & university partnership
Enterprise Adoption & Training
Major Electronic Components Manufacturer
Over ¥1T consolidated revenue — adopted by the New Business Planning Division
R&D Subsidiary of a Major Automotive Manufacturer
Adopted for R&D initiatives
Money Forward, Inc.
2-day corporate training program (2024)
Customer's Voice
Feedback from Real Users
Discover how Value Discovery helps businesses and projects through actual user testimonials.
Testimonials
Recommended by real users
Since starting to use Value Discovery, my inspirations are quickly turning into concrete business ideas. Pre…
Since taking on my new role as a Product Manager in April, I am grateful that the experience with Value Disc…
I am very grateful to Value Discovery because when I tried to sell my solution for the first time, I was abl…
Pricing Plans
Flexible Plans for Your Needs
We offer plans tailored to various scales and needs, from individual use to large organizations.
Starter
Perfect for individuals and trial use
- Advanced Value Canvas generation: Up to 3 times
- AI Chatbot
- Team sharing features
- Hypothesis deep-dive: Limited
- Budget model generation: Unlimited
Plus
Ideal for team collaboration
- Advanced Value Canvas generation: Unlimited
- Hypothesis deep-dive: Full access
- Lean Canvas generation
- Idea divergence support
Enterprise
For large-scale organizational deployment
- All Plus plan features
- SSO support
- IP address restrictions
- Audit logs
- Custom security features
- Dedicated support representative
- Free onboarding training
All plans come with a 14-day money-back guarantee.
For inquiries, please contact support@pmdao.org.
Get started
Unlock the full
potential of your ideas.
Turn your ideas into validated value hypotheses with Value Discovery. Start free — free forever.